MicroCare LLC recently announced the appointment of Tyler Vander Ploeg as key account manager for fiber optics. “Tyler will play a pivotal role in expanding the MicroCare presence in the fiber-optics market, building and keeping strong relationships with key customers, and driving growth for the company’s fiber-optic cleaning products,” the company said when announcing Vander Ploeg’s hiring.
His extensive experience in the fiber-optic market includes two decades at VIAVI Solutions, where “he played a pivotal role in shaping the fiber-optic landscape with extensive strength in driving strategic business development, managing fiber-optic products, and executing global marketing programs,” MicroCare pointed out. “His proven record of exceptional customer focus and his deep understanding of the fiber-optics industry make him an invaluable addition to the MicroCare team.”
His role at MicroCare focuses on strengthening relationships with existing clients, finding new business opportunities, and working closely with the product-development team to ensure the Sticklers brand of cleaning tools and fluids meets the highest standards of quality and performance, the company explained. “His leadership will be instrumental in advancing the MicroCare mission to deliver dependable, effective, and sustainable cleaning solutions for the fiber-optic industry.”
Ray Bellavance, vice president of global sales and marketing for MicroCare, commented, “We are thrilled to welcome Tyler. His expertise in the fiber-optics market and his passion for customer success align perfectly with our commitment to providing industry-leading solutions. We are confident that Tyler will help us continue to innovate and meet the evolving needs of our cusomters.”
Vander Ploeg stated, “I am excited to join a company with such a strong reputation for innovation and excellence. I look forward to collaborating with the talented team at MicroCare and helping our customers achieve their goals through our industry-leading products and solutions.”
