Stimulating sales and marketing efforts to accelerate growth will be the focus of the 2004 North American Electrical Sales and Marketing Conference.
The conference will take place Aug. 8-10 at the Wyndham Chicago in Chicago, IL.
The three-day conference will address ways distributors and manufacturers can coordinate and streamline sales and marketing efforts to outperform the competition. From targeting customers to training a sales force, sessions will map out new ways to growth. The conference features separate distributor and manufacturer tracks plus combined sessions.
Conference sessions will include:
* "Are Your Customers Really Loyal?" - In this session, both distributors and manufacturers will learn how to measure customer loyalty and discover how to focus priorities in ways that most affect customer behavior.
* "Customers and Markets of Today and Tomorrow" - The session will focus attendees on analyzing their customer base and preparing sales and marketing for capitalizing on "fast grow" opportunities.
* "Capitalizing on the Growth in Energy Efficiency" - The session will present the reasons why distributors and manufacturers in the electrical business today must progress to being in the "energy efficiency" business. Attendees will learn how to create demand for the new technologies, leading to higher margin sales and ultimately a future of growth and stability in the market.
The conference is jointly sponsored by the National Association of Electrical Distributors (NAED,) the Electro-Federation of Canada, National Electrical Manufacturers Association (NEMA), and National Electrical Manufacturers Representatives Association (NEMRA).
NAED is based in St. Louis, MO. For more information visit www.naed.org.
