Ripley Tools, a manufacturer of infrastructure cable preparation and testing tools, this month announced the merging of its ODM and Miller brands.
After acquiring Optical Design Manufacturing Inc. in 2017, Ripley Tools expanded its product offering to include fiber-optic testing equipment under the ODM brand. With products such as the ODM RP 560 Optical Power Meter and the ODM VIS 500 Fiber Inspection Scope, the ODM brand quickly became known for innovative, user-friendly optical test and inspection equipment, notes the company.
Meanwhile for decades, Ripley Tools has collaborated with cable manufacturers and professional installers to design and manufacture some of the industry's most trusted tools under the Miller brand name. With the merger of the ODM and Miller brands and the cohesion of the two product lines, Ripley Tools says it hopes to establish an even stronger global brand within the market, as the go-to repository for all things fiber and cable preparation.
The rebranded tools will feature the iconic Miller yellow that is present globally in the toolkits of installers and technicians, while still maintaining the advanced software and superior technical support that was at the heart of the ODM product line.
"Even though ODM is well-known among fiber-to-the-home and cellular antenna installers, we are rebranding the product line under the iconic Miller name, which remains the top brand worldwide among professional optical fiber and cable installation technicians," explained John Jutila, President and CEO of Ripley Tools. "As we continue to grow through acquisitions and partnerships, we will constantly re-evaluate our brands to simplify our portfolio and make it easier for customers to choose among our full line of manufactured products," Jutila added.
Ripley Tools says that all new ODM products will now be launched under the Miller brand in 2021, and existing products will be transitioned over the next nine months. For more information, visit www.ripley-tools.com.